Combined with Acrossmedia's most recent installation of in-store TV in 200 SuperBest-stores in Denmark, the 7-Eleven order reinforces Acrossmedia's status as Denmark's leading supplier of in-store TV solutions.

Since its establishment, Acrossmedia has researched the effect of PoS technology - for example in Kastrup Airport in Denmark, where a number of small screens were placed near the check-outs and credit card terminals. Results showed that impulse buying of products such as chewing gum, prepaid calling cards and soft drinks increased greatly - an increase so significant that it encouraged 7-Eleven to implement the Point of Sale screens. With its initial implementation 3 years ago, 7-Eleven was among the front-runners - at a time when the in-store market was starting to take off. Since then, the demand has exploded, and in-store TV has now become a well-recognised sales medium. With the new digital PoS solution, 7-Eleven is once again at the cutting-edge. Market development manager Jeppe Wad explains:

"We have experienced great results and a significant increase in sales by advertising selected products on our screens, and Acrossmedia has played a significant role in this. Therefore, it seems only logical for us to ask Acrossmedia to supply us with new PoS screens. They offer new and exciting opportunities of advertising an even larger number of products and services. We will be able to target our special offers more directly at our customers - from the moment they enter the store, until they leave. We chose Acrossmedia as our supplier, because the company offers a flexible set-up as well as strategically targeted and creative solutions - both as far as hardware is concerned and in the field of spot production."

Allan Vittrup, Sales Director at Acrossmedia, elaborates:

"We offer more than "just" flat screen TVs. Our concept also includes consulting in the areas of content creation and screen placement. We understand our customers' demands for user-friendliness and stability, and are also aware of the importance of return on investment. Over a short period of time, the targeted advertising of impulse products can have a positive effect on the bottom line, and our customers are ensured return on investment in no time. This was particularly evident when we installed in-store TV at 7-Eleven, and I am confident that we will experience similar results with the PoS screens."


About Acrossmedia:
Combining extensive knowledge of media planning, technical expertise and professional spot production, Acrossmedia represents a full-line supplier of in-store digital solutions. Our professional advisors guide our customers through the entire implementation process - from installation and hosting over content creation and management to surveillance and support. Our specially designed, web-based software ensures easy and effective content management and distribution.

In addition to 7-Eleven and SuperBest, Acrossmedia's clients include: Profil Optik, Telia, BoConcept, A-apoteket, Citroën, ChaChaCha, Billund Airport and the Danish National Rail Company - DSB. 


For further information, please contact: 

Sales Director Allan Vittrup, tel.  0045 70 210 240